STRATEGIC OBJECTIVES

1.

Be recognised as the leading body for the Sri Lankan dairy industry by all stakeholders

2.

Serve all stakeholders in the value chain through their active engagement with AIDA

3.

Grow the demand for high quality, nutritious, value-added dairy products for emerging consumers

4.

Drive safety and quality of milk and dairy products, with particular emphasis on raising raw milk hygiene and composition to international standards

5.

Improve on-farm productivity

6.

Grow sector profitability across the value chain

7.

Develop a financially sustainable operating model for AIDA

AIDA OPERATING PRINCIPLES

1.

Operate in the national interest

2.

Represent the entire industry value chain

3.

Focus on pre-competitive industry challenges and opportunities

4.

Be action-oriented but take a long-term view

5.

Practice good governance, including management of conflicts of interest